CSMLS campaign goes viral on YouTube

Hamilton, ON – A commercial created by the Canadian Society for Medical Laboratory Science (CSMLS) to raise public awareness about the importance of laboratory testing has been posted on YouTube in an effort to reach 25,000 views so that it can air on national television.

The commercial is part of a publicity campaign for National Medical Laboratory Week which takes place from April 24-20. The campaign, called “Knowing Matters”, illustrates the vital contributions medical laboratory professionals make to Canada’s health care system.

“Even though our members are part of the third largest health care profession in Canada, they are often over looked by the public as key contributors to patient care,” says Goldie Fagan, CSMLS president. “As National Medical Laboratory Week draws nearer, our campaign will help shed some light on these hard working and dedicated professionals.”

“As part of our campaign, we have produced a 30-second commercial which emphasizes the important connection between the lab professional and the patient,” says Christine Nielsen, CSMLS’s executive director.

CSMLS has posted the commercial on YouTube and has committed to airing the commercial on national television when the video hits 25,000 views.

“The YouTube component of our campaign allows us to engage our members in the act of raising awareness,” says Ms Nielsen. “We feel that it is important for our profession to come together as a community and have their collective voice heard.”

To watch the video, visit it on YouTube or on the Knowing Matters website.